UX Strategy / Product Design / User Experience Design
About
My background of 10+ years as a Lead User Experience Product Designer & Researcher includes a demonstrated history of gaining actionable insights into customer needs and designing user friendly, impactful, digital experiences through all phases of the development cycle. My broad background includes designing thick and thin client B2B applications, technical support portals, financial websites & applications, marketing and ecommerce sites in both design agency and corporate settings.
I am passionate about learning new skills, learning about different businesses, working with and analyzing data, and problem solving. I also have an intense curiosity about people, their behaviors, problems and motivations. My proven skills in relationship building, customer research, and user-centered design, coupled with my experience in designing for a variety of industries, enable me to deliver strong solutions that will contribute to any company's growth.
Skills
User Experience Design & Information Architecture
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Customer Journey Mapping
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Developer Specifications
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Experience Mapping
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Functional Specifications
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Interactive Prototypes (Axure)
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Microcopy
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Pattern Libraries
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Requirements
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Scenario Mapping
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Site map & Information architecture
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Storyboards
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Task Flows
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Use Cases
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User Stories
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UX Audit
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Wireframes
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Workflow Diagrams
Research / Strategy
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Card Sorting
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Competitive Analysis
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Contextual Inquiries
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Focus groups
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Persona Creation & Validation
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Stakeholder & User Interviews
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Surveys
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Usage metric analysis
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Usability Validation
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Heuristic Evaluations
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Remote & in person Usability
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Testing
Technical
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Adobe Photoshop
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Adobe XD (In process)
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Axure
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Balsamiq
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Figma (In process)
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Google Analytics
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Microsoft Project
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Mural
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Survey monkey
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Try my ui
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UXPin (In process)
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Visio
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Zoho Survey
Project Leadership
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Cross Functional Team Builder
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Project Management
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Strong communicator
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UAT Test Scripts
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UX Vendor Management
Selected Works
Application Redesign
A large scale redesign of an Application Management product. Unifying 3 powerful applications and converting them from thick client apps to a SaaS product in order to expand customer base through an improved user experience.
View Case Study >
Partnering with a 3rd party design firm, we provided the framework for a new Business Service product that gave insight into SLAs and IT services. I then continued as a lead Product Designer for the future phases of the product.
View Case Study >
Foundational Direction for
New Business Service Product
A redesign of CA Technical Support's website with a goal of reducing support calls and improving customer satisfaction. Providing a seamless experience for customers trying to find solutions to technical issues.
View Case Study >
Technical Support Portal
Past work included
Design Agency:
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Covergirl.com
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INGdirect.com
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M&Ms.com
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Moviefone.com
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Lizclaiborne.com
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Robertallendesign.com
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nylottery.org
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jif.com
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Salesafari.com
Financial:
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Financial Advisor solutions
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Consumer marketing & educational sites
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Consumer banking
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Consumer insurance
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Institutional Investment solutions
IT Applications:
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Application Performance Management
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Business Insights
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Service Level Management
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Automation
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Devops
Corporate:
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Company Wiki
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Agile/UX Process Guide
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UI Style Guides
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Interaction Pattern Guide
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Content Strategy Guide
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UX Integration Guides
UX Deliverable Samples
“Lisa was one of the best hires I've made. She's sharp, savvy, and has a strong balance between her design skills and business acumen. She has strong leadership and communication skills and can bring together people from around the organization. She was instrumental in several projects including the complete redesign of CA's online support skills. She has the ability to lead a UX group and she has my highest recommendation.”
“The Product Manager mentioned that he previously worked with Lisa on the Oblicore project, was really impressed with her work, and knew that if he got us involved and we did the same level of work on this project that she did it would be a huge success.”
Let's work together.
Pro Bono Work
Since 2014 I have taken on a few pro bono web design projects to support local small businesses and non-profit organizations, as well as keep my UX skillset active. Below is a sample of my work.
Select a thumbnail for an overview of each project.
Work Experience
“Lisa is an exceptional UX Architect. I worked with Lisa, while we were building an innovative cloud management product from the ground-up. Lisa was very active in the customer meetings as part of the requirements gathering process. She worked very well with the engineering and product management teams to translate the requirements into meaningful user interactive workflows in the product. Lisa is a very collaborative person and a pleasure to work with. I highly recommend her! ” Product Manager
Principle Product Designer
CA Technologies, April 2006 through August 2014 (Resigned to spend time with family)
I successfully led the design of user experience solutions for a range of large web applications in the IT sector, including but not limited to Data Visualization, Business Dashboards, Automation, Application Performance Management, Dev Ops, and Customer Support solutions.
My responsibilities included conducting research & strategy initiatives, concept generation, the creation of all interaction design artifacts and related validation testing, vendor management, project management of UX deliverables, driving cross functional collaboration and relationship management.
Vice President, Information Architect
Credit Suisse, October 2005 through April 2006
I was responsible for gathering business and end user needs and interpreting the data to design and validate strategic, compelling and user friendly financial web applications.
Senior Information Architect
Prudential Financial, April 2001 through September 2005
I conducted user interviews, stakeholder workshops, concept testing and UX evaluations in order to define strategic direction, user experience and functional processes for large-scale insurance, retirement services, and investment digital solutions
Senior Information Architect
Rare Medium, October 2000 through March 2001
Responsibilities included conceptual design, content strategies and content taxonomies, as well as authoring design focused deliverables such as site maps, workflow diagrams, wireframes and functional specifications to communicate direction to cross functional teams.
Senior Information Architect
Grey Interactive, March 2000 through September 2000
Identified, gathered and analyzed client and end user requirements in order to define strategic direction, user experience, site organization, navigation, and functional processes for a broad range of Internet solutions. Solutions included: Covergirl.com, Elizabeth.com, INGdirect.com, areas of Lizclaiborne.com, Robertallendesign.com, nylottery.org, jif.com, Salesafari.com.
RELATED PROFESSIONAL EXPERIENCE:
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Pro bono web design (most designs have been modified): Sugar Rush Bakeshop (2015), Greenlawn Civic Association (2016), Sustainable Costa Rica Center (2016), Core Connection NY Therapy (2017)
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Information Architecture teacher at the Katharine Gibbs School, NY, NY, 2001
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Lead Information Architect focusing on Investment digital solutions for Rare Medium, NY, NY 2000-2001
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Consultant for developing guidelines for A&E sales presentation materials. NY, NY, 2001
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Senior Information Architect for Grey Interactive, NY, NY, 2000
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Information Architect Consultant for AOL MovieFone.com, Remote, 2000
EDUCATION:
B.F.A., Graphic Design, Long Island University, C.W. Post
PERSONAL INTERESTS:
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Meeting new people and hearing their stories. Avid follower of Humans of NY stories on Instagram.
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Watching all levels of ice hockey.
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Reading the Metropolitan, Business and Real Estate sections of the NY TImes.
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Everything about travel, especially the research and planning of it, and in particular off the beaten path travel. When I can’t travel I explore through virtual experiences via airbnb & Urban Adventures.
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Enjoying time with my husband, three children and one rescue pup.
“Lisa is a creative, flexible, highly professional and enthusiastic UX Designer and Information Architect. She's also a wonderful team lead, and great fun to work with - even remotely! We worked together on a high-profile, forward-looking project where she was the Product Design Architect (out of NY) and I was a senior designer (out of CA). The product was highly technical and complex, but she ramped up quickly and was able to start producing her own wireframes while resourcing, coordinating, and mentoring several other designers. Lisa engaged closely with Product Managers and Engineering Architects, as well as other designers, and accepted and incorporated their feedback. She also gave excellent feedback to others, urging greater simplicity in the UI and a clean visual design. Among her many talents is the ability to identify requirements, prioritize, and strategize goals and tasks. I strongly recommend her to any company with a challenging set of design problems”
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